Pinterest The Latest Social Site 7

Pinterest The Latest Social Site 7

by John Wagner on June 18, 2012


I guess by now you are ready to move onto a new subject. After all this Pinterest, you guys and gals should be pretty familiar with it now.  So this will be the last post regarding Pinterest.  Now I have said my peace it is your turn to speak to me and any follow readers or users of this site or Pinterest itself.

Answers For Pinterest Questions

Building Your Facebook and Twitter Following

One great way to build your Facebook and Twitter following, as well as your Pinterest reputation: Tweet or Share your Pins.

But don’t overdo it! You’re probably already becoming irritated by a particular type of pin that at least three of your Facebook friends seem to be inundating your feed with, every five minutes! And that’s the “Quotes” type pin made popular by Pinboard “Quotes to Live By”, whose tagline is: ” Things we wish we had said first… but we’re glad someone did!”

pinterestQuotes-based pins have caught on like wildfire in certain circles, because they offer people an easy pin to share – but be careful with that.

Sometimes marketers develop a herd mentality and begin to think in stale old ways, using Quotes pins the way they used to randomly share article links with followers just for the sake of “maintaining a presence”.

There is nothing wrong with sharing a particularly brilliant or juicy quote now and again, but vary your Pinterest shares (and all your other posts) on social networks. If you post a share a quote this morning, don’t do what the rest of the marketing world seems to be doing and share six more before lunch. Instead, share a photo next… or a video… or a recipe… or whatever else will interest your social network following. And pay attention to pacing your Pinterest shares. If you absolutely love five Quote pins, pick the best one and share only that.

If you are endlessly bombarding friends with Wise Words (no matter how apt they strike you), you risk coming off as preachy – and, at worst, a bore. So save the “Quotes to Live By” for really juicy ones, and make sure you don’t overdo the Pinterest sharing (tempting and fun though it is!)

Moral: If you can see your own Pinboard posts dominating a friend’s page – you’re sharing too much!

Keep it Appropriate

While we’re on the subject of over-pinning, let’s also take a look at over-promoting… oneself, that is. While, as marketers, we definitely want to use Pinterest to help build our internet presence and our businesses, keep in mind that Pinterest has a strong mandate and persona as an entity in its own right.

Pinterest will remove Pinboards that blatantly self-promote. It’s not a platform for free advertising. If you want to sell your amazing new yellow umbrella, don’t populate your pinboard with photos of only your products. Instead, feature your new yellow umbrella (complete with price and your photo linked to your sales page) and immediately add:

· Photos of kids splashing in the rain

· “Art” shot of a dramatic rain cloud or freeze-motion single raindrop hitting a puddle

· Photo of drenched model

· Witty Quote about rain

· Photo of funky rubber boots

And so on. But there’s a really simple, powerful way to feature a product (providing you have other Pinboards under your profile that are not blatantly commercial)…

Create a new Pinboard called “Yellow Umbrella” and upload it to the “Gift” category, setting a price.[1]

[1] If there’s already a Pinboard called “Yellow Umbrella” – which actually there is – call it something like “Bright Umbrella” and use the keyword “yellow umbrella” in your description.

Pinterest The Social Site

Hopefully we have learned what makes Pinterest tick and how to use Pinterest to benefit our business. So are you ready to start pinning on Pinterest yet?

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